Unless you've been living under a rock these past few weeks, you will/may have noticed the huge amount of press for the newest release from Benefit, the 'super-curling & lifting' Roller Lash mascara. This is not yet available to buy but you can however, grab a freebie mini version with the March edition of Elle magazine right now!
Now, I wasn't overly impressed by the blogger favourite They're Real mascara by Benefit (read my post here) so I was pleasantly surprised to find I much prefer this one. The plastic curved wand is styled on velcro rollers with tiny wee hooks that grab, lift & curl the lashes. I can't comment on the curling effect as my lashes are naturally curled but I will agree that the brush grabs & lifts the lashes with ease.
Unlike the They're Real wand though, the bristles aren't sharp & spiky so it's very comfortable to use & although the formula is quite wet, it's very light-weight & doesn't spread all over the eyelid - result! It visibly lengthened my lashes but didn't offer a huge deal of volume as you'll see by the following photos but it is super-black. I've taken shots before, with one coat & with 2 coats so you can see the difference for yourselves!
The burning question is, would I buy the full-sized version when it's released? To be honest, probably not which is bizarre seeing as I think it's a pretty darned great mascara. I think someone with straighter lashes would benefit (sorry!!) more from this as I can get the same results from a mascara half the price (L'Oréal False Lash Telescopic, in case you're wondering!) I will say though that the formula does last 12 hours as it promises, it doesn't flake or smudge & hoo-bloody-ray, it removes very easily, which was my biggest bugbear with They're Real!
Roller Lash will launch in March & will cost £19.50. Will you be trying it?